Live Nation backs Creator Nation as capital partner in creator-management roll-up
Scott and Alexis Fisher will lead the new firm, which plans to buy and scale creator-management businesses; Live Nation disclosed no dollar amount or stake size.
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Creator economy
Creators, talent businesses, brand deals, and commercial activity. Celebrity coverage only when it is a business story.
YouTube may auto-label undisclosed branded content as it tests affiliate merchant swaps
Creators stay liable for legal disclosures, but YouTube’s systems may apply labels to undeclared sponsorships — and it is testing local retailer swaps on tagged affiliate products.
YouTube will let U.S. creators tag Amazon products
Eligible creators can earn a commission when viewers buy, YouTube said on Aug. 27.