Amazon is in talks to acquire Decart, an AI startup founded by Israeli engineers, in a deal valued at around $7 billion, The Wall Street Journal reported Sunday, citing people familiar with the matter. A deal could come soon if the talks don't fall apart or another suitor doesn't emerge, according to the report as summarized by Reuters.
Neither company has confirmed the talks. Amazon and Decart did not respond to requests for comment, Reuters reported. As of Monday morning, no deal had been announced and no report said the talks had ended.
The price would be a big step up for Decart. The Journal reported the company was valued at nearly $4 billion in May, citing PitchBook data, which puts the reported price roughly 75% higher. That month Decart raised $300 million in a round led by Radical Ventures, with Nvidia joining as a new investor, according to Reuters and Israeli tech outlet Calcalist.
Amazon would be stepping in where Anthropic stepped back. Bloomberg News reported Sept. 8 that Anthropic had decided against buying Decart after performing due diligence, having been in talks at about $6 billion. Nothing had been finalized, and the companies may still collaborate, one person told Bloomberg. Neither company explained the decision publicly. Israeli business daily Globes reported that Anthropic's insistence that Decart's founders and top staff move from Tel Aviv to the U.S. was among the obstacles, along with problems in due diligence.
Decart was founded in 2023 by brothers Dean and Orian Leitersdorf and Moshe Shalev. Calcalist describes its technology as designed to make AI models run more efficiently and switch more easily between chips from different manufacturers. It also makes Lucy, a model that edits live video, and Oasis, which generates simulated environments for training robots and self-driving systems, according to Decart's website, as cited by Reuters.
Amazon already knows the company. Calcalist reported that Amazon Web Services is a strategic customer, and that the Journal reported AWS gave Decart early access to its Trainium3 AI chip in 2025. Software that runs models efficiently across different processors could make Amazon's own chips, built as an alternative to Nvidia's, more attractive to cloud customers, Calcalist noted.
*Sources: The Wall Street Journal, as reported by Reuters, Bloomberg Law and Calcalist (Ctech); Bloomberg News; Globes. Premium over the May valuation calculated by Sayer from reported figures.*
**Update, Oct. 13, 2026:** Israeli outlet Calcalist reported on Tuesday that the proposed deal would value Decart at about $5.5 billion, below the roughly $7 billion The Wall Street Journal reported on Sunday, citing people familiar with the matter. According to Calcalist, the talks are advanced and an agreement could be signed by the end of October. Neither Amazon nor Decart has confirmed a deal or either price: Amazon declined to comment to Reuters, and Decart did not respond to Calcalist or Reuters.